Luxury designers like Andrè Courrèges and Yves Saint Laurent came out with mini-skirt infused spring collections in the mid-1960s with bold graphic silhouettes and pants for all occasions. Pop icons like the Beatles and Jimi Hendrix were also used in advertising to reinforce fashion trends and drive sales. Poster girls of the youthquakers such as Jean Shrimpton, Twiggy, Penelope Tree, Veruschka, and Edie Sedgwick were often on the cover of fashion magazines such as Vogue. Trends like mod, Space Age, and hippie styles were birthed from this cultural phenomenon. The fashion of youthquake was fun, spirited and youthful – miniskirts, jumpsuits, and A-line silhouettes in bold colors were all the rage. Mass-production gave Scott the ability to print a diverse assortment of eye-catching patterns and Pop Art inspired motifs that appealed to the youth consumer.
The Scott Paper Company took advantage of mass-production and created disposable chemise dresses out of their patented Dura-Weave paper. These boutiques were key players in London and the US as they were the first to cater specifically to the youth market with a modern approach: "clothes displayed like art in a gallery, cooler-than-thou young salesgirls, and rock and roll blaring from the speakers-shops that marketed clothes as part of a whole, deliriously amusing lifestyle". Boutiques Biba, Bazaar and Paraphernalia housed talent like Betsey Johnson and Emmanuelle Khanh and utilized mass-production to fill their shops with the latest trends. Mary Quant, often credited for inventing the mini-skirt, was a leader in the boutique movement and attributed her primary source of inspiration to the street style of the youth. The boutique saw the start of the London ready-to-wear industry as people flocked for mass-produced clothing at a lower price point than its predecessors. This was a time in society when teenagers were able to explore their own identities and had the freedom to push boundaries due to post- World War II conditions. In England, the emerging generation was bored of the couture houses' conservative designs and instead looked to boutiques to reinvent their style.
Women's economic, sexual, and social independence is seen as a catalyst that caused the many to reject the idealized femininity of the 1950s. She recently collaborated with A$AP affiliate SpaceGhostPurp via "Poster Girl" EP drop and will be taking over the main stage for her UK Debut with her signature West Coast sombre vocal drift approach to stutter beat r&b.With the massive market of " baby boomers" coming into young adulthood, this generation challenged the norms of the past and were successful due to their large population. Receiving love from Complex, VICE and The Rolling Stone, the hotly tipped 'one to watch for 2013'. Headlining the evening will be Hollywood r&b songstress Phlo Finister. Music policy will be a strict selection of the finest dubs from boom-bap hip hop to timeless r&b, old skool UKG vs 4x4 house, ear bleeding electro to quaint disco. Yes we heart the brick & mortar of Village Underground, but to guarantee all you lovely people entry we've relocated to a secret warehouse location (1000 capacity, 3 rooms wired with howitzer sound systems) to avoid capacity issues. Following from our last road block party at the atmospheric Village Underground, we return BIGGER and BADDER on our 4th excursion into wavy endeavours, expect the rawest SHOREBITCH yet, somewhere between shitting in your mates toilet tank so he flushes your cabbage lining forever and shagging an albino hood rat in a pool of k cider infused sizzurp.Although we can't let you know all the shenanigans installed, theres a few leaks we can share to feed your anticipation.
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